Are You Yeti to Read?

Here’s what they don’t tell you about reading: it’s not just about the words on a page. It’s a scene. A vibe. A silent rebellion against a world that’s always in a hurry, always buzzing. For some, it’s a whisper of mystery in a world that’s become one big group chat. And this winter, there’s a new call to action blowing in with the cold: The Yeti to Read Winter Challenge.

Now, most people, they don’t think much about yetis. But imagine this: a creature who knows something about solitude, about patience, about staying quiet and out of sight, watching the world from afar. If the yeti exists, he’s probably got a book in hand, studying us more than we’ll ever know.

A Little Quiet Magic

Turns out, reading has its own kind of magic. Just twenty minutes a day can improve your focus, help you remember things and think more clearly. And that’s something these days, when it feels like everything’s designed to distract you. People are calling it “mental exercise,” but it’s just another way to stay a step ahead, to see things a little differently — like spotting footprints in the snow that no one else noticed.

There’s calm to it, too. Reading can reduce stress by nearly seventy percent, like slipping into a secret hideaway while the world rushes outside. Imagine reading to clear the mind, an escape from the noise, a quiet antidote for modern-day chaos. If that isn’t a superpower, then what is?

Empathy in the Pages

Here’s the kicker: reading helps you understand people. Each book is like opening a door to someone else’s life. It’s the kind of thing that, if you were a yeti watching from a distance, might make you a little more forgiving and patient. Imagine a world where people could walk in each other’s shoes, even just for a few chapters.

That’s the yeti’s secret — they’ve probably been watching humans long enough to know things about us we don’t even know about ourselves. Reading is a way to capture that feeling, to experience those moments of clarity that feel almost timeless.

So, Are You Yeti to Read?

This winter, as the snow starts to fall, consider the Yeti to Read Winter Challenge. It’s a chance to settle in, find a book that calls to you, and just “read.” No rush, no agenda. Just you, the words, and maybe a little blanket to get through the chill.

Take on a book or two, track your progress, and maybe win a prize along the way. Or maybe, you’ll walk away with a little more perspective.

In the end, maybe it’s not even about the challenge. Maybe it’s just about answering a question: Are you yeti to look a little closer, to read a little deeper, to see the world in a new way? The yeti’s out there somewhere, watching, waiting. This winter, maybe it’s your turn.

Sign Up

The challenge takes place January 13-February 28, and we encourage you to pre-register beginning January 2. Sign up online or visit any CADL branch to register and get reading.