Trending: How and Why Stuff Gets Popular

Take a look at the good, the bad, and the bizarre of fads.

An amazing introduction to the world of trends, fads, and the psychology of marketing.  The formatting is eye-catchy and the information is easy and enjoyable to follow. I also liked how it looks at both historical and modern trends, as well as acknowledges that some trends can be dangerous. It was written for 9-12 year olds, but great for any age that has an interest in the topic but doesn't want to slog through a textbook. Nice, quick read that may open someone up to a whole new interest.